AbbVie's global CD (Chrons Disease) Gastro team was in need of an educational tool for HCPs that will help to increase awareness of HUMIRA as a treatment option for Pediatric CD. The tool was designed to engage teenage patients and their HCPs about their treatment. The approach was to create a mirror set of booklets. One for the HCP, that had notations and talking point, the other for the teen and their family to follow along.
